TRANSFORMATIONAL STORY-TELLER.
WRITER. STRATEGIST.
A NATURAL DOT-CONNECTOR.
I remember sitting across from a CEO who'd built a million dollar company.
Perfect suit. Corner office. The whole thing.
He put his head between his hands, exhaled.. looked at me and said, "I don't know what we stand for anymore."
Just like that. Years of work, hundreds of employees, and he couldn't tell me in a sentence what his company meant.
Not because he didn't care, but because he'd been running so fast he forgot to keep track of his own story.
That's what happens to all of us eventually. We outrun our narratives.
For almost two decades, I've been the person who walks into rooms where smart, capable people have tied themselves into knots trying to articulate something that should be simple. What do we stand for? Where are we going? Why does any of this matter?
They've usually tried everything by that point.
New frameworks. New tools. New teams.
You name it, they've bought the book, hired the consultant, gone to the conference.
there's something nobody tells you about transformation. It doesn't live in a methodology.
It lives in those moments when you're finally brave enough to admit what's not working—and curious enough to ask why.
(And occasionally brave enough to admit your last rebrand was just your old brand in a more expensive font.)
That's where we begin.
SEEING THROUGH,
Building TRUST,
MOVING SYSTEMS.
/ Experience
/ Awards & Recognition
/ Education
2017
Editorship in Publishing
Turkish Publishers Association
2007-2011
Journalism & TV Programming
Istanbul Bilgi University
| DOUBLE MAJOR